Our Story

We are a start up company focused on revolutionising the way that technology is used to create food. Ben Scott-Robinson, an experienced entrepreneur working at the cutting edge of user centred design and Sam Watson Jones, a fourth generation farmer, were inspired by the work of Simon Blackmore in the National Centre for Precision Farming at Harper Adams and his vision for replacing much of the work done by tractors in fields with a series of highly accurate, smart, lightweight robots.

Sam's first step was to interview a large number of farmers around the country, firstly on the pain points around their current, tractor centred systems and secondly on what specific outcomes they would look for from a new model of farming. His discovery was that farmers felt poorly served by existing machinery manufacturers and new technology delivered as either hardware or software products.

However, Sam's interviews showed that there was a clear appetite for working with early stage technology if it could be accessed in a way that limited their exposure to the risk of functional failure and obsolesence.

Ben used this feedback to begin developing a concept of Farming as a Service (FaaS), and Small Robot Company was born. Since then we have poached Joe Allnutt - from the OS Tech Labs, Sarra Mander as CMO, and Nemo the Apprentice. We have Prof. Blackmore as our mentor. 

Read more on Ben and Sam’s vision for the company here.



Experienced entrepreneur

Ex Creative Director

User experience expert

AI specialist

Fluffy fairy dust sprinkler

sam watson jones.jpeg


Fourth generation farmer

Ex management consultant


Technology specialist

Muddy booted labrador stroker



Lead roboticist

Ex Head of OS Tech labs

Robotic control system expert

ROS and Python specialist

Head of Robot Awesomeness