what is farming as a service?


We will offer our robots through a Farming as a Service (FaaS) model. So you can take advantage of robotic farming without any of the risks.

What exactly is Farming as a Service?

The service links together a series of robots with a clever ‘operating system’. It starts by collecting accurate and up-to-date information about a crop, plant by plant. We call this ‘digitising the field’.

This information is then automatically analysed using data and advice from the world’s leading agronomists and the AHDB (the UK Government’s Agriculture and Horticulture Development Board). This is then used to give instructions on what should happen to each plant, and each patch of soil for other robots to carry out.

Eventually, each process - from knowing when to plant, to all aspects of crop care, to knowing when to harvest - will be automated.

How do the robots fit in?

We will place a robot (Tom) on your farm to autonomously monitor your crop and soil, and keep an eye on weeds.

Our other robots (Dick, Harry) take care of all the feeding, seeding, and weeding. When one of these robots is needed, it turns up and does its job. When it is finished, it is taken away. Click here to find out more about Tom Dick and Harry.


Why is this good for me as a farmer?

To put it simply, your crop will be cared for at a level of detail never previously possible. It will happen autonomously and it will be done with little or no effort for you.

Your crops will be healthier, your soil in better condition and your yields higher. Your bills for fuel and chemicals will be a fraction of what they were. You will no longer have to do the basic farm work, and instead can concentrate on getting the most out of your crops and your farm.

How will I pay for it?

You pay a per-hectare subscription fee for a robotic hardware service which digitises the farm, and delivers crop care. You are not paying for a piece of machinery. You are paying for a healthy crop.

By focusing our business around a service rather than a product and by structuring our pricing on a per hectare basis, it is low risk for you to trial or adopt.

How do I know it won’t be surpassed by newer equipment?

You do not have to own any of the hardware, or worry about hardware becoming redundant or out of date. You will not have machinery sitting round for 11 months of the year. You will not have huge capital outlays when things go wrong. You have no risk.

Instead, you can control and regulate your expenses in a way that is more closely tied to the size of the farm.